If you run an online business and are not prioritizing email marketing, you ignore your most valuable growth channel and miss out on revenue opportunities.
The first thing you have to do to start building your email list is set up a method for collecting email addresses. Set up a form to let people sign up, and create an enticing lead magnet!
Once someone gives you their email, before you add them to an email campaign, it’s important to send them an automated email confirming they want to be on your email list