If you run an online business and are not prioritizing email marketing, you ignore your most valuable growth channel and miss out on revenue opportunities.
The first thing you have to do to start building your email list is set up a method for collecting email addresses. Set up a form to let people sign up, and create an enticing lead magnet!
Once someone gives you their email, before you add them to an email campaign, it’s important to send them an opt-in email. This is an automated email that confirms they really want to be on your email list
Once someone is a confirmed member of your list, you need to develop a relationship with them. Exactly how to connect with your readers depends on who your audience is, but building this relationship is critical to your success.