Why Businesses Should be on Discord
Companies are looking for innovative ways to adapt to changes in work and consumer culture in the wake of the COVID 19 pandemic and the increase of Gen Z’s purchasing power.
The pandemic caused a shift to remote work, while Gen Z and younger millennials look for more meaning and engagement, both at work and in their purchasing decisions.
This unique set of challenges may have a solution in the most unexpected places; a gaming chat app called Discord.
Although long considered a hang-out spot for geeks and gamers, Discord is working tirelessly to change its image
Discord Changing Its Image
In 2020, the company rebranded to “your place to talk,” positioning itself as a resource for communities of all types.
Discord has more than 100 million monthly active users and 26 billion minutes of conversation across 13.5 million active servers every week.
Discord offers brands a solution to both the shift to remote work and changes in cultural attitudes towards brands and social media.
The platform provides chat messaging, video conferencing, screen sharing, and bot integrations to suit nearly any need.
For more about Discord for business
The Best Bots for Discord
How to use Emotes on Discord